| 基于TAM的用户LBS团购接受意愿研究 |
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| 引用本文： | 李宝库,谢慧明,高维.基于TAM的用户LBS团购接受意愿研究[J].现代情报,2015,35(9):12-17. |
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| 作者姓名： | 李宝库 谢慧明 高维 |
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| 作者单位： | 辽宁工程技术大学营销管理学院, 辽宁 葫芦岛 125105 |
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| 摘 要： | LBS技术与团购相结合是一种新的消费方式,用户接受程度如何是商家关心的问题。以TAM理论为基础,构建影响用户LBS团购接受意愿的理论模型,运用情景实验法利用SPSS和结构方程模型对360份有效问卷进行检验。研究结果表明,感知有用性和感知易用性对用户LBS团购接受意愿有正向影响,产品因素、个人因素、情境因素及网站因素又会影响用户对LBS团购的感知有用性和感知易用性。
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Research on the User's Willingness of Accepting LBS Group-buying Based on TAM |
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| Authors: | Li Baoku Xie Huiming Gao Wei |
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| Institution: | School of Marketing Management, Liaoning Technical University, Huludao 125105, China |
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| Abstract: | LBS technology combined with group-buying is a kind of new way of consumption, how user acceptance is the issue that business concern.Based on TAM model, the paper constructed the theoretical model about elements which would affect users' willingness of accepting LBS group-buying.Based on context experiment, 360 valid questionnaires was empirically tested by using SPSS and structural equation modeling.The results showed that perceived usefulness and perceived ease of use have positive influence on user's willingness of accepting LBS group-buying;users' perceived usefulness and perceived ease of use would be influence by four dimensions as product, individual characteristics, contextual and website factors. |
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