| 社会化媒体谣言自净化机制的定量模拟研究 |
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| 引用本文： | 夏志杰,吴忠,王筱莉,谢妍曦.社会化媒体谣言自净化机制的定量模拟研究[J].现代情报,2019,39(3):101-108. |
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| 作者姓名： | 夏志杰 吴忠 王筱莉 谢妍曦 |
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| 作者单位： | 1. 上海工程技术大学管理学院, 上海 201620;2. 上海理工大学管理学院, 上海 200093 |
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| 基金项目： | 国家社会科学基金一般项目"非常规突发事件中社会化媒体不实信息的群体干预模式研究"（项目编号：14BTQ026）；国家自然科学基金青年项目"新媒体中考虑群体差异的谣言传播机理及干预策略研究"（项目编号：71503163）；教育部人文社科青年基金项目"突发事件中社会化媒体可信信息的特征识别研究"（项目编号：17YJCZH19）。 |
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| 摘 要： | 目的/意义]利用社会化媒体的自净化特性是应对谣言传播的一种重要思路,但目前的相关研究大多是定性和案例研究,缺乏理解其内在作用规律的定量研究。过程/方法]为弥补这一不足,在经典谣言仿真模型SIR模型基础上,引入谣言净化者概念,构建考虑自净化机制的社会化媒体谣言传播模型,求解谣言传播阈值并对模型进行多角度模拟仿真。结果/结论]仿真结果表明,社会化媒体谣言存在自净化的潜力,但效果决定于用户的辨别能力、批判性思维习惯、潜在净化者参与意愿及其影响力等;根据这些结果,提出更好利用自净化机制来应对社会化媒体谣言传播的策略建议。
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| 关 键 词： | 社会化媒体 谣言 自净化机制 仿真 |
The Quantitative Simulation of Social Media Rumors Self-purification Mechanism |
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| Authors: | Xia Zhijie Wu Zhong Wang Xiaoli Xie Yanxi |
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| Institution: | 1. School of Management, Shanghai University of Engineering Science, Shanghai 201620, China;2. School of Management, University of Shanghai for Science and Technology, Shanghai 200093, China |
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| Abstract: | Purpose/Significance]Using the self-purification nature of social media is an important idea to deal with rumors propagation in social media.However,previous researches have focused mainly on qualitative studies and case analysis,by ignoring the quantitative studies to make the implicit evolving laws become explicit.Process/Method]To fill the gap,after introducing a role named rumor purifier,this study developed a new model to simulate social media rumors propagation considering self-purification mechanism based on the classic SIR model.Results/Conclusions]By means of rumors spreading threshold analysis and model simulation,this paper found that social media rumors had the potential of self-purification,and the effect was influenced by the user's ability to identify,critical thinking habits,the willingness of the potential corrector to participate in the purification and the influence of the rumor purifier.Furthermore,according to these findings,the study presented some suggestion to better restrain social media rumors propagation making use of self-purification mechanism. |
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| Keywords: | social media rumor self-purification mechanism simulation |
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