| 查询式搜索与探索式搜索行为比较研究——以健康信息为例 |
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| 引用本文： | 袁红,黄燕.查询式搜索与探索式搜索行为比较研究——以健康信息为例[J].现代情报,2019,39(5):48-56. |
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| 作者姓名： | 袁红 黄燕 |
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| 作者单位： | 南通大学管理学院, 江苏 南通 226019 |
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| 基金项目： | 国家社会科学基金一般项目"用户探索式搜索行为的意图——策略关联模式研究"（项目编号：17BTQ087）。 |
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| 摘 要： | 目的/意义]查询式搜索适用于目标明确的提问应答式信息问题，探索式搜索更注重搜索过程的人机交互性、动态性与多面性，两者表现出不同的行为特征。作为搜索行为研究的基本问题之一，相关研究还比较缺乏。论文旨在探究查询式搜索与探索式搜索行为特征的差异，这对于信息搜索系统的功能优化以及指导用户高效获取信息都具有重要的实践意义。方法/过程]论文以健康信息搜索为例，采用搜索行为实验的方法，通过对录屏数据的分析，从检索策略、学习行为、深度搜索和搜索绩效4个维度对两种搜索行为进行比较。结果/结论]查询式搜索与探索式搜索在关键词变换数、访问网页数目等6个指标上存在显著性差异，在检索工具选择、查询串长度、搜索结果集的翻页和相关链接搜索4个指标上不存在显著性差异。
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| 关 键 词： | 查询式搜索 探索式搜索 搜索行为 搜索过程 |
On the Comparation of Lookup and Exploratory Search Behavior——A Case Study of Health Information |
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| Authors: | Yuan Hong Huang Yan |
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| Institution: | School of Management, Nantong University, Nantong 226019, China |
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| Abstract: | Purpose/Significance]Lookup is suitable for Q&A search queries, and exploratory search pays more attention to human-computer interaction, dynamics and versatility in the search process.They have different behavioral characteristics.As one of the basic issues in search behavior research, there is still a lack of relevant research.The purpose of this paper was to explore the difference between lookup and exploratory search, which is of great practical significance to the function optimization of information search system and guide users to search efficiently.Method/Process]Taking health information search as the research object, by using the method of search behavior experiment and video data analyzing, this paper compared the two search behaviors from four dimensions:search strategy, learning behavior, depth search and search performance.Result/Conclusion]It showed that there were significant differences between lookup and exploratory search in numbers of keyword transformation, numbers of visited webpages, etc.There was no significant difference in the search tool selection, length of query strings, jump options and related link search. |
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| Keywords: | lookup exploratory search search behavior search process |
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