| 结构洞文化异质性及其对群间信息传播的影响研究 |
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| 引用本文： | 雷宏振,高扬眉.结构洞文化异质性及其对群间信息传播的影响研究[J].现代情报,2016,36(1):20. |
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| 作者姓名： | 雷宏振 高扬眉 |
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| 作者单位： | 陕西师范大学国际商学院, 陕西 西安 710000 |
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| 基金项目： | 2014年度国家社会科学基金项目"网络群间负面信息传播的扩散机制、收敛性及风险控制研究"(项目编号:14BSH052);陕西师范大学复杂性科学交叉学科平台研究成果之一。 |
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| 摘 要： | 信息是一种产生效益的资源,本文以结构洞为背景,研究文化异质性对信息传播的影响,运用SPSS对问卷进行相关分析和回归分析,得出影响结构洞传播信息的文化异质因素主要有情绪智力、行为观念,其影响程度从大到小排列依次为传播效益、风险感知、信息源熟悉度、情绪智力、文化价值观。本研究为信息在群间如何快速有效传播提供了方法。
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| 关 键 词： | 结构洞 文化异质性 信息传播 |
Research on Structural Holes' Cultural Heterogeneity and its Impacts on the Information Dissemination Between Different Groups |
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| Authors: | Lei Hongzhen Gao Yangmei |
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| Institution: | International Business School, Shannxi Normal University, Xi'an 710100, China |
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| Abstract: | Information is a kind of resources that could produce benefits.Based on the theory of structural holes,this paper studied the influence of cultural heterogeneity on information dissemination.Correlation analysis and regression analysis were carried by using SPSS on the questionnaire,and draw a conclusion that the factors of cultural heterogeneity which affect the information dissemination: emotional intelligence,concept of behavior.The degree of their influence arranged from big to small in the order is:transmission efficiency,risk perception,sources familiar degrees,emotional intelligence and cultural values.This study provided methods for information how to spread information quickly and efficiently between different groups. |
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| Keywords: | structural holes cultural heterogeneity information dissemination |
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