| 面向政务微博的社会治理建模与实证研究 |
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| 引用本文： | 周晔,孟俊.面向政务微博的社会治理建模与实证研究[J].现代情报,2018,38(7):47-53. |
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| 作者姓名： | 周晔 孟俊 |
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| 作者单位： | 北京邮电大学经济管理学院, 北京 100876 |
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| 基金项目： | 教育部人文社会科学研究资助项目"网络评论规律与工作机制研究"（项目编号：15JDSZ1005）。 |
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| 摘 要： | 目的/意义]作为"互联网+政务服务"的产物，政务微博功能综合、用户众多、信息海量、诉求多元的特点为社会治理提供了新的视角。方法/过程]通过从数据库中随机抽取的2 000条政务微博作为研究对象，运用SPSS19.0分析政务微博在社会治理中的作用机理；使用案例分析法，选取@中央气象台、@问政银川、@北京微博群，来实证研究基于内容的可视化、基于时间线条的效率值、基于突发事件的微博群效应在社会治理的独特运作模式。结果/结论]结果表明，政务微博在预测网络舆情、创新社会治理方面具有显著的正向作用，优质的政务微博运营理念有助于促成信息在交互场景下实现多方谋划（共建）、广泛参与（共治）、共同享有（共享）的社会化机制，以期能为政府更好地运用新媒体"听民意、惠民生、解民忧"提供一定的借鉴。
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| 关 键 词： | 互联网+政务服务 政务微博 社会治理 突发事假 网络舆情 实证研究 运营 |
Social Governance Modeling and Empirical Research for Government Affairs Weibo |
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| Authors: | Zhou Ye Meng Jun |
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| Institution: | School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China |
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| Abstract: | Purpose/Significance] As a product of "Internet+government services",integrated functions,numerous users,vast amounts of information and multiple demands of Government Affairs Weibo provide a new perspective for social governance.Method/Process] The 2000 Government Affairs Weibo randomly selected from the database was used as research objects.The functional mechanism of the government weibo in social governance was analyzed through SPSS19.0;by using the case analysis method,the@Central Meteorological Observatory and@Asking Political Yinchuan as well as@Beijing weibo Group were selected to empirically study content-based visualization,efficiency values based on timeline,and weibo group effects based on emergencies in the unique mode of social governance.Result/Conclusion] The results showed that Government Affairs Weibo had a significant role in predicting Internet public opinion and innovating social governance.The good idea could contribute to multi-planning(co-construction)and wide participation(co-governance)in the context of information exchange,sharing(sharing)of the socialization mechanism, in order to provide a certain reference for the government to better use the new media "listen to public opinion,benefit people's livelihood,solve people's concerns". |
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| Keywords: | Internet+government services Government Affairs Weibo social governance emergencies Internet public opinion empirical research operation |
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