| 试述提升大学生广告创意水平的途径 |
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| 引用本文： | 刘艺琴.试述提升大学生广告创意水平的途径[J].长江工程职业技术学院学报,2008,25(4):70-72. |
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| 作者姓名： | 刘艺琴 |
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| 作者单位： | 武汉大学新闻与传播学院,武汉,430072 |
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| 摘 要： | 根据教学实践和专业探讨，提出提升综合性高校学生广告作品创意与表现水平的三种途径：注重创新思维，提高学生的创意思维能力；技术与艺术并重，提升学生作品的表现能力；学习与借鉴，提高学生的审美品位和鉴赏能力。
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| 关 键 词： | 广告创意 广告表现 途径 教学 |
Ways to Improve University Students' Creativities in Making Advertisements |
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| LIU Yi-qin.Ways to Improve University Students' Creativities in Making Advertisements[J].Journal of Changjiang Engineering Vocational College,2008,25(4):70-72. |
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| Authors: | LIU Yi-qin |
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| Institution: | LIU Yi-qin (Journalism and Communication School of Wuhan University, Wuhan 430072, China) |
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| Abstract: | According to the practice of teaching and analysis of profession, three ways, which are focusing on fostering the originality, stressing techniques and art together and learning from excellent advertisement works were suggested to improve the creativities of students＇ in advitisement making. |
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| Keywords: | advertisement originality expression of advertisement ways teaching |
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