| 湖北省属地方本科院校形象传播的现状与发展对策研究——以襄樊学院为例 |
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| 引用本文： | 雷扬.湖北省属地方本科院校形象传播的现状与发展对策研究——以襄樊学院为例[J].襄樊学院学报,2010,31(1):84-88. |
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| 作者姓名： | 雷扬 |
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| 作者单位： | 襄樊学院,文学院,湖北,襄樊,441053 |
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| 基金项目： | 湖北省教育厅人文社会科学类研究项目 |
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| 摘 要： | 高校形象的好坏从整体上体现了一个学校在社会上的声望、信誉、社会地位，反映了社会对高校的认同程度，对高校的发展具有十分重要的影响。从形象传播内容和途径进行分析，湖北省地方本科院校主要存在着视听传播系统标志不鲜明，缺乏新闻策划、宣传和公关意识，媒介传播系统不健全等问题。这些高校应拓宽网络媒体报道内容，加大报道力度；在校歌、校旗、校服方面体现学校精神，反映学校特色，突出学校形象，除了新闻策划和广告宣传外，还可以用公关来传播学校形象；充分利用印刷媒介、电子媒介和户外媒介三种大众传播方式，宣传高校，为高校的改革、建设、发展创造良好的社会舆论环境。
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| 关 键 词： | 高校形象 形象传播 高校发展 |
Present Situation and Development Countermeasure for Image Communication of Local Undergraduate Universities in Hubei Province:Taking Xiangfan University as An Example |
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| LEI Yang.Present Situation and Development Countermeasure for Image Communication of Local Undergraduate Universities in Hubei Province:Taking Xiangfan University as An Example[J].Journal of Xiangfan University,2010,31(1):84-88. |
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| Authors: | LEI Yang |
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| Institution: | LEI Yang(School of Chinese Liberal Arts,Xiangfan University,Xiangfan 441053,China) |
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| Abstract: | Images of colleges and universities which on the whole reflect the prestige,credit and social status and the social approval degree,are important in the development of colleges and universities.The content and channels of the image communication are analysed.It is found that the audio-visual communication systems are not clearly marked;news planning,publicity and public relations awareness are overlooked;media communication systems are not perfect.Much attention should be paid to network media,anthem,school... |
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| Keywords: | Images of colleges and universities Image communication Development of colleges and universities |
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