Framing Effects of News Coverage of the Embryonic Stem Cell Controversy: Issue Involvement as an Effects Moderator |
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| Authors: | Doshik Yun Seungahn Nah Douglas M McLeod |
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| Institution: | 1. Department of Communication , Michigan State University , East Lansing, MIyundoshi@msu.edu;3. Department of Community and Leadership Development , University of Kentucky , Lexington, KY;4. University of Wisconsin–Madison , Madison, WI |
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| Abstract: | This study examines reactions to ethical and strategic framing in the news coverage of the embryonic stem cell research controversy, depending on the level of issue involvement. In order to test hypotheses regarding the effects of strategic vs. ethical frames and the moderating role played by issue involvement, an online experiment was conducted. Results indicated that these two frames interacted with issue involvement and generated different reactions among participants. |
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| Keywords: | Ethical Frame Embryonic Stem Cell Research Framing Effects Issue Involvement Strategic Frame |
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