Biased into posting: interactions with social media network political posts during the 2016 U.S. presidential election |
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Authors: | Timothy Macafee |
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Institution: | 1. Dr. Timothy Macafee is an Assistant Professor of Communication at Concordia University Wisconsin. His research interests involve social media and political engagement.timothy.macafee@cuw.eduhttps://orcid.org/0000-0002-6753-0343 |
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Abstract: | The 2016 U.S. presidential election saw social media continue to play an important role in citizens’ political engagement. This study examines the effect of seeing social media political post sharing on individuals’ own political post sharing. Results from a two-wave survey suggest the interplay within the network is important. Seeing others share political posts and perceiving posts were biased towards a candidate predicted sharing political posts. |
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Keywords: | Bias Elections Political Participation Social Media |
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