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Dimensions and Validation of a Perceived Message Cognition Value Scale |
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| Authors: | Derek R Lane Nancy Grant Harrington Lewis Donohew Rick S Zimmerman |
| Institution: | 1. College of Communications and Information Studies, University of Kentucky , Lexington, KY, 40506-0042, USA drlane@uky.edu;3. College of Communications and Information Studies, University of Kentucky , Lexington, KY, 40506-0042, USA |
| Abstract: | |
| Keywords: | Attention Cognition Health Campaigns Media Campaigns Persuasion |