An Analysis of the Relative Influences of Fahrenheit 9/11 and Presidential Debate Viewing on Shifting Confidence in President George W. Bush |
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| Authors: | R Lance Holbert Glenn J Hansen Steve Mortensen Scott E Caplan |
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| Institution: | 1. Department of Communication , University of Delaware , Newark, DE, 19716, USA holbert@UDel.edu;3. Political Communication Center in the Department of Communication , University of Oklahoma ,;4. Department of Communication , University of Delaware , |
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| Abstract: | This study analyzes the influence of Michael Moore's Fahrenheit 9/11 in coordination with presidential debate viewing on the outcome variable of confidence in George W. Bush's policy positions. In addition, the combined influence of these competing persuasive appeals is assessed across three political ideology groups: liberals, moderates, and conservatives. There is a statistically significant experimental stimulus-by-political ideology interaction, with Bush making substantial gains among political moderates who viewed Moore's film prior to a Bush-Kerry debate. The study also reveals similar patterns of influence for liberals and conservatives. |
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| Keywords: | Confidence Presidential Debate Fahrenheit 9/11" target="_blank">Fahrenheit 9/11 George W Bush Persuasion |
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