| 浅析广告英语的修辞手法 |
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| 引用本文： | 杨铭,韩婷.浅析广告英语的修辞手法[J].郧阳师范高等专科学校学报,2010,30(1):86-88. |
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| 作者姓名： | 杨铭 韩婷 |
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| 作者单位： | 郧阳师范高等专科学校,英语系,湖北,丹江口,442700 |
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| 摘 要： | 广告英语运用修辞的目的，旨在鼓动消费者采取购买行为，在广告如林的时代，为使自己的广告惹人注目。广告撰稿人常使用的修辞手段包括：比喻，拟人，夸张，对比，双关等。
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| 关 键 词： | 广告英语 修辞方法 功能 |
On Rhetorical Skills in Advertising English |
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| YANG-Ming,HAN-Ting.On Rhetorical Skills in Advertising English[J].Journal of Yunyang Teachers College,2010,30(1):86-88. |
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| Authors: | YANG-Ming HAN-Ting |
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| Institution: | YANG-- Ming, HAN-- Ting ( English Department, Ytmyang Teachers＇ College, Danjiangkou 442700, China) |
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| Abstract: | The role of rhetorical art in advertisement English can be summarized into stimulating consumption and boosting demand. The figure of speech in advertising English is used to attract consumers＇ attention. The main rhetorical devices include simile, personification, hyperbole, contrast, pun and so on. This paper explores the functions of the figures of speech in advertising English by using many examples in practice. |
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| Keywords: | advertising English figures of speech function |
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