| 我国新财经类报纸活动营销的问题及对策分析 |
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| 引用本文： | 胡广梅.我国新财经类报纸活动营销的问题及对策分析[J].新闻界,2008(3):82-84. |
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| 作者姓名： | 胡广梅 |
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| 作者单位： | 上海应用技术学院经济与管理学院,上海,200235 |
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| 摘 要： | 本文将分析总结我国新财经报纸活动营销中存在的四大问题，并提出相应对策，以期能使新财经报纸经营者对活动营销有一个更加理性的把握。
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| 关 键 词： | 活动策划 主流需求 评价标准 活动价值 |
Analysis of Questions-measures in Events Promotion of Chinese New Financial & Economic Newspapers |
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| Hu Guangmei.Analysis of Questions-measures in Events Promotion of Chinese New Financial & Economic Newspapers[J].Press Circles,2008(3):82-84. |
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| Authors: | Hu Guangmei |
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| Abstract: | This article analyzes four questions emerging in events promotion of Chinese new financial &economic newspaper,and gives relevant strategies,so as to providing a clear and reasonable knowledge about events promotion for new financial & economic newspaper operators. |
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| Keywords: | events planning main-current demands criterion of evaluation values of events |
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