| 论开放大学文化品牌建设——以“阅读推广”为例 |
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| 引用本文： | 钱旭初.论开放大学文化品牌建设——以“阅读推广”为例[J].江苏广播电视大学学报,2014(2):20-22,55. |
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| 作者姓名： | 钱旭初 |
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| 作者单位： | 江苏开放大学图书馆 |
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| 基金项目： | 江苏开放大学、江苏城市职业学院“十二五”规划2013年度课题“江苏开放大学学生服务与管理模式研究”（13SEW-Y-007） |
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| 摘 要： | 塑造开放大学文化品牌项目,是开放大学文化建设的重要任务。开展"阅读推广"品牌的建设,是开放大学建设的文化需要。开放大学图书馆实施"阅读推广"品牌项目的路径与方法有:基于嵌入式专业服务,推动校园阅读;以重点群体为中心,分层次推行阅读服务;依托系列项目进行特色规划,实施阅读推广活动;建立强化宣传、系统组织等保障机制;创设品牌文化标识等。
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| 关 键 词： | 阅读推广 开放大学 文化品牌 |
On Building Cultural Brand in Open University ---A Case Study of ＂Reading Promotion＂ |
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| QIAN Xu-chu.On Building Cultural Brand in Open University ---A Case Study of ＂Reading Promotion＂[J].Journal of Jiangsu Radio & Television University,2014(2):20-22,55. |
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| Authors: | QIAN Xu-chu |
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| Institution: | QIAN Xu-chu/Jiangsu Open University |
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| Abstract: | Building cultural brand is one of the major tasks in Open University~ cultural construction. It is Open University~ cul- tural need to carry out reading promotion. The approaches and routes of reading promotion are as follows ： promoting campus read- ing based on imbedded professional service, implementing multi-level reading services focusing on the key group, carrying out reading promotion supported by the characteristic planning of series projects, setting up safeguard mechanisms of strengthened propaganda and systematic organization, creating an image of brand culture symbol. |
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| Keywords: | reading promotion Open University cultural brand |
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