| 简约不简单的“极致东方美”——第十二届“汉语桥”世界大学生中文比赛开幕式解析 |
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| 引用本文： | 甘琼.简约不简单的“极致东方美”——第十二届“汉语桥”世界大学生中文比赛开幕式解析[J].湖南大众传媒职业技术学院学报,2013(5):14-18. |
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| 作者姓名： | 甘琼 |
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| 作者单位： | 湖南卫视,湖南长沙410003 |
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| 摘 要： | 汉语桥自2008年落户湖南卫视以来，迄今已经六年。六年来，节目影响力不断扩大，特别是今年到达一个高峰。以第十二届“汉语桥”世界大学生中文比赛开幕式为例，高收视率和广泛好评既基于精彩的节目内容，也因制作团队孜孜以求的努力。可以说，今年的世界大学生中文比赛开幕式节目是简约而不简单地体现了极致的“东方美”，以极小的成本创作了高水平节目。
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| 关 键 词： | 极致东方美 汉语桥 世界大学生 中文比赛 |
Concise But Not Simple ＂Oriental Beauty＂ -Analysis on Opening Ceremony of ＂Chinese Bridge＂-Chinese Proficiency Competition |
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| GAN Qiong.Concise But Not Simple ＂Oriental Beauty＂ -Analysis on Opening Ceremony of ＂Chinese Bridge＂-Chinese Proficiency Competition[J].Hunan Mass Media Vocational Technical College(Mass Media),2013(5):14-18. |
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| Authors: | GAN Qiong |
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| Institution: | GAN Qiong ( Hunan Satellite TV, Changsha, Hunan 410003) |
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| Abstract: | Since 2008, Chinese Bridge has been sponsored by Hunan Satellite TV. For six years, its influence has been spread and reached a peak this year. With the opening ceremony of thel2th ＂Chinese Bridge＂ Chinese Proficiency Competition as an example, it shows that wonderful program contents and assiduous efforts of the production team account for high ratings and favorable remarks. It can be said that this year＇ s opening ceremony of ＂Chinese Bridge＂ ex- tremely manifested the ＂Oriental Beauty＂ concisely but not simply, with a minimum cost creating high level programs. |
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| Keywords: | extreme ＂Oriental Beauty＂ ＂Chinese Bridge＂ international university students Chinese competition |
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