| 浅析马云的电子商务发展策略 |
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| 作者单位： | 潍坊职业学院 |
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| 摘 要： | 电子商务的快速发展,使我国网上交易市场处在蓬勃发展之中,每天大约有几十万、甚至上百万人在互联网上进行着交易。而"淘宝"何以能在短短几年内异军突起,阿里巴巴集团的超速发展除了与互联网经济自身发展的特性有关之外,更有赖于其有效的发展策略的制定。本文就阿里巴巴、淘宝网站创始人暨首席执行官马云的成功发展策略进行分析,对于我国电子商务市场的更加繁荣有所鉴照。
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| 关 键 词： | 电子商务 诚信 电子市场 搜索引擎 支付 软件 |
Analysis on Ma Yun's e-commerce Development Strategy |
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| Authors: | WU Lei XU Min |
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| Abstract: | With the rapid development of e-commerce,online transaction markets in our country is booming rapidly and hundreds of thousands or even millions of people carry out transactions every day. Why Taobao can rise within a few years and Alibaba Group develops so fast,just because of its characteristics of the Internet economy itself and its effective development strategy formulation. This article analyses the successful strategy of the founder and chief executive officer,Ma Yun of Alibaba and Taobao stations in order to help China's e-commerce market much more prosperous. |
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| Keywords: | e-commerce honesty e-markets earch engine payment software |
| 本文献已被 CNKI 等数据库收录！ |
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