| 企业危机公关中的竞争情报实施方案 |
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| 引用本文： | 王知津,范淑杰,卞丹.企业危机公关中的竞争情报实施方案[J].图书馆工作与研究,2010(5). |
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| 作者姓名： | 王知津 范淑杰 卞丹 |
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| 作者单位： | 南开大学信息资源管理系,天津,300071 |
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| 摘 要： | 本文将危机公关与竞争情报相结合,从理论和实例的角度分析竞争情报在危机公关中的应用,探讨了危机不同阶段危机公关的竞争情报实施方案.
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| 关 键 词： | 危机公关 竞争情报 企业危机 |
The Implementation Scheme of Competitive Intelligence in Crisis Public Relations |
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| Wang Zhijin,Fan Shujie,Bian Dan.The Implementation Scheme of Competitive Intelligence in Crisis Public Relations[J].Library Work and Study,2010(5). |
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| Authors: | Wang Zhijin Fan Shujie Bian Dan |
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| Abstract: | The paper analyses the effect of competitive intelligence in crisis public relations from both the ways of theory and practice by combining them.And the implementation schemes of competitive intelligence in different development stages of crisis public relations are discussed. |
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| Keywords: | Crisis public relations Competitive intelligence Enterprise crisis |
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