| 宁化石壁客家祖地的RMP分析及其旅游产品开发 |
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| 引用本文： | 余美珠.宁化石壁客家祖地的RMP分析及其旅游产品开发[J].三明学院学报,2011,28(1):62-66. |
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| 作者姓名： | 余美珠 |
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| 作者单位： | 三明学院,经济管理系,福建三明365004 |
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| 基金项目： | 福建省高校服务海西建设重点项目 |
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| 摘 要： | 客家文化旅游区是福建省重要的旅游区。客家祖地文化是闽西北文化旅游线的重要组成部分,在福建省文化旅游发展中具有重要地位和作用。宁化石壁是世界客家祖地。RMP分析理论是旅游产品开发的系统理论。宁化石壁客家祖地旅游资源、旅游市场和旅游产品优劣势明显。宁化石壁客家祖地应重视旅游产品主题性创新开发,加强RMP结构优化策略,以促进旅游资源保护、旅游市场开发和旅游产品创新。
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| 关 键 词： | 客家祖地 RMP分析 旅游产品 产品开发 |
RMP Analysis of Shibi Hakka Hometown in Ninghua and Development of Tourism Product |
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| YU Mei-zhu.RMP Analysis of Shibi Hakka Hometown in Ninghua and Development of Tourism Product[J].Journal of Sanming University,2011,28(1):62-66. |
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| Authors: | YU Mei-zhu |
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| Institution: | YU Mei-zhu(Economic Management Department,Sanming University,Sanming 365004,Fujian) |
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| Abstract: | Hakka Cultural tourist area is an important tourism area of Fujian province.Hakka Hometown culture is an important part of the tourist line in Northwest of Fujian province.It has an important position and role of the cultural tourism development in Fujian province.Shibi Village in Ninghua County is the World Hakka Hometown.The RMP analysis theory is the systematic theory on tourism product planning.The strengths and weaknesses of tourism resources,tourism marketing and tourism products in Shibi Village of N... |
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| Keywords: | hakka hometown RMP analysis tourism products product development |
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