A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course |
| |
| Authors: | Timothy M Bergquist Anne Maggs |
| |
| Institution: | School of Business and Management, Northwest Christian University, 828 East 11th Ave, Eugene, OR 97401, e‐mail: tbergquist@nwcu.edu, amaggs@nwcu.edu |
| |
| Abstract: | This article presents the development of an online, student‐centered, introductory small‐business management course that uses an educational business novel, hypertext graphic‐design features, an interactive workbook, and a student‐authored final chapter. Student learning was assessed through the use of a pre‐ and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses. |
| |
| Keywords: |
Content
Cooperative Learning
Online Education
Small Business/Entrepreneurship
Teaching Approaches
Teaching Using Projects
|
|
|
