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Variations in goal priorities of academic departments: A test of Holland's theory
Authors:John C Smart  Gerald W McLaughlin
Institution:1. Office of Institutional Research, Virginia Polytechnic Institute and State University, Blacksburg, Virginia
Abstract:This study investigated the relative importance which six groups of academic departments attached to five institutional goal dimensions. The six groups were formed on the basis of Holland's theory of vocational choice and the five goal dimensions were developed from a factor analysis of eleven goal statements. A stepwise, multiple discriminant analysis revealed significant differences between the six groups of academic departments on the Research-Graduate and Quality Education goal dimensions. These two dimensions produced significant differentiation in eleven of the fifteen possible group comparisons. The findings suggest tentatively that Holland's theory of vocational choice can assist in the interpretation of varying goal priorities within the academic community. Suggestions are offered to indicate how this theory might be employed by university administrators and in subsequent research on the administration of academic departments and the complex roles of their chairmen.
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