| 益阳黑茶产业的品牌战略规划 |
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| 引用本文： | 段知力.益阳黑茶产业的品牌战略规划[J].湖南城市学院学报,2012(2):59-61. |
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| 作者姓名： | 段知力 |
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| 作者单位： | 湖南城市学院美术与艺术设计学院,湖南益阳413000 |
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| 基金项目： | 2009年益阳市社科联科研立项课题(09YS024) |
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| 摘 要： | 益阳是中国也是世界最大的黑茶产地,黑茶产业逐渐成为了益阳的支柱性产业。近年来,由于缺乏有效的品牌战略规划,益阳的黑茶产业遭遇了发展瓶颈。为了更好地推动黑茶产业的发展,应该从品牌的树立、维护、宣传以及内涵扩展等方面建立黑茶品牌的发展战略规划。
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| 关 键 词： | 黑茶产业 品牌 战略规划 |
Brand Strategy Plan of Yiyang Dark Tea Industry |
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| DUAN Zhi-li.Brand Strategy Plan of Yiyang Dark Tea Industry[J].Journal of Hunan City Univeristy,2012(2):59-61. |
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| Authors: | DUAN Zhi-li |
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| Institution: | DUAN Zhi-li(College of Fine Art and Design,Hunan City University,Yiyang,Hunan 413000,China) |
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| Abstract: | Yiyang is the largest dark tea-producing region in the world.The dark tea industry has gradually become the cornerstone industry in Yiyang.In the past few years,due to the lack of effective brand strategy planning,the dark tea industry in Yiyang is confronted with a bottleneck.In order to promote the development of dark tea industry,we should set up the development strategy planning of Yiyang dark tea brand from branding,brand maintenance,brand publicity and the connotation of the brand extension and so on. |
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| Keywords: | dark tea production brand strategic planning |
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