| 论卡通形象的传播策略 |
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| 引用本文： | 李芹燕.论卡通形象的传播策略[J].新闻界,2008(2):162-164. |
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| 作者姓名： | 李芹燕 |
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| 作者单位： | 重庆文理学院文学与传媒系,重庆,402160 |
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| 摘 要： | 作为一种传播符号,卡通形象具有视听呈现具体可感、文化构成预先设定等特征。在传播过程中,通过整合卡通形象传播模式,综合运用各种传播策略,有利于打造并维护有持久生命力的卡通形象。
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| 关 键 词： | 卡通形象 特征 传播 模式 策略 |
On the Communication Strategy of Cartoon Image |
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| Li Qinyan.On the Communication Strategy of Cartoon Image[J].Press Circles,2008(2):162-164. |
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| Authors: | Li Qinyan |
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| Abstract: | As a communicative code, cartoon image can be seen and heard concretely and be set up in advance. In popularization, cartoon image with good vitality can be made and maintained by integrating cartoon images and using various kinds of popularization strategy. |
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| Keywords: | cartoon image image popularization mode strategy |
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