| 美国高校体育赛事媒体服务内容探析及策略 |
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| 引用本文： | 陈颖,赵蕴.美国高校体育赛事媒体服务内容探析及策略[J].体育成人教育学刊,2013(5):12-15. |
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| 作者姓名： | 陈颖 赵蕴 |
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| 作者单位： | [1]武汉体育学院研究生部,湖北武汉430079 [2]武汉体育学院期刊社,湖北武汉430079 |
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| 基金项目： | 国家社会科学基金项目（13BTY006）. |
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| 摘 要： | 成立于1975年的中国大学生体育协会是主管大学生体育赛事的非政府组织。历经近40年的发展，中国大学生体育赛事已经初具规模，但对比美国高校体育赛事的成熟运作，我国高校体育赛事的发展尚处于起步阶段。毫无疑问，媒体在体育赛事传播中扮演着重要的角色，高校赛事媒体服务也是高校赛事市场推广的重要环节。因此，研究美国高校赛事媒体服务对发展我国高校赛事有着重要的借鉴意义。
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| 关 键 词： | 体育赛事 媒体服务 美国大学体育联合会 中国大学生体育联合会 |
Service and Strategy of Sports Competition Media in Colleges and Universities in U.S. |
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| CHEN Yin,ZHAO Yun.Service and Strategy of Sports Competition Media in Colleges and Universities in U.S.[J].Journal of Sports Adult Education,2013(5):12-15. |
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| Authors: | CHEN Yin ZHAO Yun |
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| Institution: | 1.Graduate Dept., Wuhan Sports Univ., Wuhan 430079, China;2.Periodical Dept., Wuhan Sports Univ., Wuhan 430079, China) |
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| Abstract: | FUSC founded in 1975 is a non-governmental organization operating university sports events. After 40 years of development, the university sports events in China have taken firm steps in development but were still in the phase of initial development compared with the fine operation of the American university sports events. Undoubtedly, the media plays an important role in the publicity of the sports events and the university sports media service is the key part of university sports marketing. Therefore, it is of great significanee to research the Ameriean university sports media service. |
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| Keywords: | sports event media service NCAA FUSC |
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