| 文化营销初探 |
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| 引用本文： | 徐娜,蒋文干.文化营销初探[J].阜阳师范学院学报(社会科学版),2005(4):108-110. |
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| 作者姓名： | 徐娜 蒋文干 |
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| 作者单位： | 1. 安徽水利水电职业技术学院管理系,合肥,230000
2. 阜阳师范学院外语系,安徽,阜阳,236032 |
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| 摘 要： | 二十一世纪企业的营消活动只有适应社会文化的需要,随着文化的发展而变化,并积极创造新文化才能在竞争中立于不败之地。
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| 关 键 词： | 文化营销 市场定位 产品 促销 |
| 文章编号： | 1004-4310(2005)04-0108-03 |
| 修稿时间： | 2004年12月26 |
On CUItUraI Marketing |
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| Abstract: | On the basis of a brief introduction to culture ,cultural marketing and the rise of cultural marketing,cultural marketing strategies are discussed from the perspectives of market positioning , product, and promotion. It is concluded that enterprises of the 21st century can only survive in heated competition through adjusting to the needs and change of the culture of the target market and creatingnew culture in the target market. |
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| Keywords: | CUIture Marketing Cultural Marketing: Market Positioning Product Promotion |
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