| 基于TAM模型的大学生移动学习行为意愿研究 |
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| 引用本文： | 郭然然,黄兰.基于TAM模型的大学生移动学习行为意愿研究[J].金华职业技术学院学报,2014(4):32-34. |
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| 作者姓名： | 郭然然 黄兰 |
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| 作者单位： | 浙江师范大学,浙江金华321004 |
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| 基金项目： | 浙江省高校人文社科重点研究基地--浙江师范大学教育学一级学科基地研究生创新课题项目（201305） |
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| 摘 要： | 随着无线通信技术的高速发展和各式各样移动通信设备的普及应用,移动学习成为近年来教育技术学领域研究的热点。整体上,感知有用性、感知易用性和感知趣味性对大学生移动学习行为意愿有直接显著的影响。因此,教育工作者在开展移动学习活动和开发移动学习资源的过程中应当充分考虑移动通信设备的易用性、有用性与趣味性等潜在的影响因素,以提高大学生对移动学习的接受度和使用意愿。
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| 关 键 词： | 移动学习 TAM模型 易用性 有用性 行为意愿 |
The Behavioral Intention of Mobile Learning of College Students Based on TAM Model |
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| GUO Ran-ran,HUANG Lan.The Behavioral Intention of Mobile Learning of College Students Based on TAM Model[J].Journal of Jinhua College of Profession and Technology,2014(4):32-34. |
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| Authors: | GUO Ran-ran HUANG Lan |
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| Institution: | ( Zhejiang Normal University, Jinhua 321004, China) |
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| Abstract: | With the popularization and application of high-speed development of wireless communication technology and a variety of mobile communication devices, mobile learning becomes the field of educational technology research hotspot in recent years. Overall, perceived usefulness, perceived ease of use and perceived interest have significant direct impact on mobile learning and behavioral intentions of college students. Therefore, educators in the course of conducting mobile learning activities and the development of mobile learning resources should fully consider the potential impact of factors such as ease of use of mobile communication devices, usefulness and interestingness to enhance the acceptance of mobile learning and the willingness to use it for college students. |
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| Keywords: | mobile learning TAM model ease of use usefulness behavioral intention |
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