| 中国式健身文化产业的品格探讨 |
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| 引用本文： | 张冰松.中国式健身文化产业的品格探讨[J].广州体育学院学报,2014(1):37-39. |
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| 作者姓名： | 张冰松 |
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| 作者单位： | （四川民族学院体育系，四川 康定626001） |
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| 基金项目： | 四川省教育厅2012年度科研项目（12SB076）；四川省教育厅人文社会科学重点项目
（11SA117）；四川省教育厅人文社会科学青年基金项目（11SB122）。 |
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| 摘 要： | 对中西方的健身文化进行比较，并对我国健身文化产业发展中的问题进行梳理，发现中国健身文化
产业发展的桎梏是多方面构成的，如产业主体的权利实现差异、认识差异等，从健身文化产业的权利品格
的特点与实现、文化品格的主体地位、产业向心力突围等三方面进行分析，认为健身文化产业的企业与消
费者之间的权利必须等同视之，中国健身文化因素需要创造性的加强、应更好地突出其主体地位和产业向
心力，以期促进我国健身文化产业的优质建设与发展。
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| 关 键 词： | 健身产业 文化品格 文化产业 体育经济 |
| 修稿时间： | 2013/10/12 0:00:00 |
Fitness Positive Energy: Discussion on the Character of Chinese-style Fitness Culture Industry |
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| ZHANG Bing-song.Fitness Positive Energy: Discussion on the Character of Chinese-style Fitness Culture Industry[J].Journal of Guangzhou Physical Education Institute,2014(1):37-39. |
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| Authors: | ZHANG Bing-song |
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| Institution: | (Department of Physical Education, Sichuan University for Nationalities, Kangding
626001,China) |
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| Abstract: | The Chinese and Western cultures are compared fitness, and the development of
cultural industries in our fitness to sort out the issue and found that China''s cultural
industry development shackles fitness is multifaceted composition, such as the right of the
main industries to achieve differentiation, recognizing differences, Fitness cultural
industries from the right character features and implementation, cultural character of the
dominant position of the centripetal force to break industry analyzes three aspects that
fitness cultural industries between businesses and consumers the right must equating, China
Fitness cultural factors need to be creative strengthened, should better highlight its
dominant position and industry centripetal force, in order to promote the quality of health
and cultural construction and development industry. |
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| Keywords: | fitness industry cultural character cultural industries Sports Economy |
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