| 我国体育赛事市场发展现状及营销策略问题研究 |
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| 引用本文： | 刘超,姜同仁.我国体育赛事市场发展现状及营销策略问题研究[J].军事体育进修学院学报,2008,27(2):42-44. |
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| 作者姓名： | 刘超 姜同仁 |
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| 作者单位： | 1. 淮北煤炭师范学院,体育系,安徽,淮北,235000
2. 安徽财经大学,体育教学部,安徽,蚌埠,233041 |
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| 摘 要： | 采用文献资料法、专家访谈法、对比分析法,对我国体育赛事市场现状的分析,认为赛事供给和有效需求不足是制约我国体育赛事市场发展的"瓶颈".研究认为,建立层次开发策略.立足大众性综合赛事开发,进而推动职业联赛和纯商业性赛事的繁荣,是盘活我国体育赛事市场潜能的有效途径.
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| 关 键 词： | 体育 赛事市场 营销策略 中国 |
Study on the Present Situation of Chinese Sports Event Market and Its Marketing Strategy |
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| LIU Chao,JIANG Tong-ren.Study on the Present Situation of Chinese Sports Event Market and Its Marketing Strategy[J].Journal of Pla Institute of Physical Education,2008,27(2):42-44. |
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| Authors: | LIU Chao JIANG Tong-ren |
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| Abstract: | Adopting the methods of document study,expert interview,and comparative analysis,this paper bases its study on the analysis of the present situation of Chinese sports event market and concludes that the scarcity of effective demands and provision of sports events is the obstacle that hinders the development of Chinese sports event market.Moreover,it puts forward that the effective approach to revitalizing Chinese sports event market is to set up stratum-development strategy,is based on public comprehensive sport events development and hence promotes the prosperity of occupational circuits as well as commercial sports events. |
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| Keywords: | sports sports event market marketing strategy China |
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