| 金融危机下的高校图书馆外文文献资源营销策略探析 |
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| 引用本文： | 杨翠萍.金融危机下的高校图书馆外文文献资源营销策略探析[J].高校图书馆工作,2010,30(6):67-69. |
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| 作者姓名： | 杨翠萍 |
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| 作者单位： | 广东石油化工学院,广东茂名525000 |
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| 摘 要： | 文章对高校图书馆外文文献资源服务营销现状及存在的问题进行了分析,并提出了在当前金融危机下,高校图书馆外文文献资源服务应采取的营销策略。参考文献6。
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| 关 键 词： | 金融危机 高校图书馆 外文文献 营销策略 |
The Marketing Strategy of Foreign Documents Resources in Academic Libraries under the Financial Crisis |
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| Yang Cuiping.The Marketing Strategy of Foreign Documents Resources in Academic Libraries under the Financial Crisis[J].Library Work In Colleges and Universities,2010,30(6):67-69. |
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| Authors: | Yang Cuiping |
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| Institution: | Yang Cuiping(Guangdong University of Petrochemical Technology,Maoming,Guangdong 525000,China) |
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| Abstract: | This paper analyzes the problems and current situation of the foreign document resources marketing in academic libraries and comes up with a marketing strategy that can be adopted in foreign document resources service in academic libraries.6 refs. |
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| Keywords: | Financial crisis Academic library Foreign documents Marketing strategy |
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