Mindset change in a cross-cultural context |
| |
| Authors: | Martin Loeve |
| |
| Institution: | Delta Change Management , Renesse, The Netherlands martin@ deltachangemanagement.nl |
| |
| Abstract: | Imagine you are Thai and a member of a management team from a European company that acts in an Asian emerging market. Imagine you are a European expat with the assignment to double the turnover from that Asian company in a few years. Imagine you are a Change Maker and they ask you to facilitate the (multinational) management team of that Asian company to develop a market strategy and translate it into a business plan, and you have to deal with cultural differences. How do you manage a small-scale change process based on the principles of action learning in that specific multinational context? That's the essence of this account of practice. |
| |
| Keywords: | Small-scale change processes Action learning Mindset change Cross-cultural context |
|
