| 国际化视角下中国品牌翻译现状分析 |
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| 引用本文： | 卢静.国际化视角下中国品牌翻译现状分析[J].泰州职业技术学院学报,2010,10(2):104-106. |
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| 作者姓名： | 卢静 |
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| 作者单位： | 泰州职业技术学院,基础科学部,江苏,泰州,225300 |
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| 摘 要： | 品牌的译名也是品牌,是商品品牌国际化的重要一环。文章从中国品牌翻译的现状分析入手,解析了目前我国品牌翻译的方法和误区,进而研究国际品牌翻译成功的案例,探讨了国内品牌翻译的国际化发展方向。
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| 关 键 词： | 品牌 品牌翻译 策略 国际化 |
The Analysis of Current Chinese Brand Names'Translation from International Perspective |
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| LU Jing.The Analysis of Current Chinese Brand Names'Translation from International Perspective[J].Journal of Taizhou Polytechnical Institute,2010,10(2):104-106. |
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| Authors: | LU Jing |
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| Institution: | LU Jing (Taizhou Polytechnic College,Taizhou Jiangsu 225300,China) |
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| Abstract: | The translation of a brand is universally regarded as another form of the brand and an essential step in the process of its internationalization.This paper studies the current situation of brand translation in China,and analyzes various methods and mistakes in translating a brand into English.In addition,it lists many successful translation examples of world-famous brands,and points out the road of internationalization. |
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| Keywords: | brand names translation internationalization |
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