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公关写作课程在秘书学专业教学中的缺失与对策分析
引用本文:李玉梅.公关写作课程在秘书学专业教学中的缺失与对策分析[J].哈尔滨学院学报,2012(12):137-140.
作者姓名:李玉梅
作者单位:哈尔滨学院
基金项目:黑龙江省高等教育教学改革项目,项目编号:8783
摘    要:公关写作课程与教学在我国目前的本科秘书学相关专业中普遍存在着严重弱化甚至缺失的问题,有悖于秘书学专业定位与人才培养要求。对此,可以在秘书学专业的课程体系中增设公关写作课程,还可以通过相关学科的教学内容与方法的改革创新来实现公关写作的教学目标。

关 键 词:公关写作  秘书学专业  教学改革

Functional Writings for Public Relations for Secretary Majors:Inadequacy and Solutions
LI Yu-mei.Functional Writings for Public Relations for Secretary Majors:Inadequacy and Solutions[J].Journal of Harbin University,2012(12):137-140.
Authors:LI Yu-mei
Institution:LI Yu-mei(Harbin University,Harbin 150086,China)
Abstract:The training of functional writings for public relations is not enough for secretary major students,which is a defect for the professional orientation and requirement. It is suggested that this course should be added in the curriculum system and achieve the teaching goal by means of reform in teaching content and method.
Keywords:functional writings for public relations  secretary major  teaching reform
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