| 洛阳市牡丹产品创新研究 |
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| 引用本文： | 韩红.洛阳市牡丹产品创新研究[J].洛阳师范学院学报,2003,22(2):85-87. |
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| 作者姓名： | 韩红 |
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| 作者单位： | 合肥工业大学管理学院,安徽合肥,230009 |
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| 摘 要： | 牡丹产品开发的深度和宽度十分有限 ,主要集中在观赏牡丹、苗木生产、盆花生产、盆景生产和丹皮生产五个方面 .在洛阳牡丹产业化发展的过程中 ,实施牡丹产品创新 ,应该从两个方向着手 :一是纵向发展 ,不仅包括传统的产中服务 ,而且包括信息、购销、加工、储运等产前、产后服务 ,主要是牡丹产品的宽度开发 .二是横向发展 ,主要是牡丹产品的深度开发 .我们应该在一定的原则指导下 ,通过实施牡丹产品创新工程 ,推动洛阳牡丹产业化的发展
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| 关 键 词： | 牡丹产品 创新 措施 |
| 文章编号： | 1009-4970(2003)02-0085-03 |
| 修稿时间： | 2002年7月27日 |
Innovation Research of Moutan Peony in Luoyang |
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| HAN Hong.Innovation Research of Moutan Peony in Luoyang[J].Journal of Luoyang Teachers College,2003,22(2):85-87. |
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| Authors: | HAN Hong |
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| Abstract: | The development of peony products is limited in processing depth and variety, especially in the aspects of ornamental peony, nursery stock, potted flowers, miniature garden and barks. In developing peony industrialization, product innovation is to be set about two ways: longitudinal development, including not only traditional services in the process of production, but also information, purchase and sale, processing, storage and transportation, and after production service mainly extensive development of peong products; transversal development the deep development of peony. We should put in practice peong innovation under the guidance of certain principles, and assist in industrialization of peony in Luoyang. |
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| Keywords: | peony product innovation measure |
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