| 网络突发事件语意表征对用户持续分享意愿影响研究 |
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| 引用本文： | 阳长征.网络突发事件语意表征对用户持续分享意愿影响研究[J].情报杂志,2020,39(6):143-151. |
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| 作者姓名： | 阳长征 |
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| 作者单位： | 西安交通大学 新闻与新媒体学院 西安 710049 |
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| 摘 要： | 目的/意义]为了探索网络突发事件中危机信息表征对用户持续分享意愿的影响机制,对网络空间中不同语意表征信息进行分类和定级,实现危机信息的差异化监控与治理,并从语意表征视角强化正面信息的传播效果。方法/过程]以信息表征为自变量、持续分享意愿为因变量、感知渗透性为中介变量、多元包容性与信息碎片化为调节变量构建研究理论模型,通过问卷调查法对相关数据进行采集,采用结构方程模型方法,并借助AMOS22.0统计软件对数据进行处理和分析。结果/结论]其研究结论为:网络危机信息的语意表征通过感知渗透性的中介作用,对用户持续分享意愿产生显著影响,其影响效应的大小依次为:情理性表征最大、提示性表征较大、释义性表征最小;网络语境的多元包容性在提示性表征及情理性表征对感知渗透性影响中均存在显著负向调节效应,在释义性表征对感知渗透性影响中的调节效应不显著;信息碎片化在感知渗透性对危机信息持续分享意愿影响中也存在显著负向调节效应;信息语意表征对用户持续分享意愿的影响效应,在人口统计学上存在显著性差异。最后,对研究结果进行分析和讨论,并指出了研究的理论价值及现实意义。
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| 关 键 词： | 网络突发事件 危机信息 语意表征 持续分享 |
Research on Effect of Network Semanteme Representation on Continuous Intention of Sharing Information in Crisis Event |
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| Yang Changzheng.Research on Effect of Network Semanteme Representation on Continuous Intention of Sharing Information in Crisis Event[J].Journal of Information,2020,39(6):143-151. |
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| Authors: | Yang Changzheng |
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| Institution: | (School of Journalism & New Media,Xi'an Jiaotong University,Xi'an 710049) |
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| Abstract: | Purpose/Significance]With the view to explore the influence mechanism of network semanteme representation on continuous intention of sharing information in crisis event,classify and grade differently characterized information in the network,monitor and govern crisis information,and enhance the intention of sharing positive information from the perspective of semanteme representation.Method/Process]With semanteme representation as independent variable,persuasion as independent variable,cognitive permeability mediating,pluralistic inclusiveness and information fragmentation as moderating variables,the paper constructed influence mechanism model of effect of network semanteme representation on continuous intention of sharing information in crisis event.And the sample data was obtained through questionnaire survey.The data was analyzed using research methods SEM,and were processed through AMOS22.0.Result/Conclusion]And it concluded that hint,reason and meaning representation have significant positive effect on continuous intention of sharing information through mediating variables cognitive permeability.Among these,the effect of reason representation is the most intensity,hint representation more intensity,and meaning representation weakest intensity.Pluralistic inclusiveness and information fragmentation has significant negative moderating effect.Besides,there is differential effect of semanteme representation on different gender,age and educational background users.And finally,the paper analyzed and discussed the research results,and indicated the theoretical and practical implication of the research conclusion. |
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| Keywords: | network emergency crisis information semanteme representation continuous sharing |
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