| 冰雪旅游体验的符号学解析——以吉林长白山雪域旅游为例 |
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| 引用本文： | 王海军,岳志荣,赵恩华,薛富东.冰雪旅游体验的符号学解析——以吉林长白山雪域旅游为例[J].冰雪运动,2012(5):83-87. |
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| 作者姓名： | 王海军 岳志荣 赵恩华 薛富东 |
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| 作者单位： | [1]河北科技师范学院体育系,河北秦皇岛066600 [2]深圳市松泉中学体育组,广东深圳518019 |
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| 摘 要： | 以吉林省长白山雪域冰雪旅游为例，以符号学理论为指导，采用文献分析、实地调查法和统计分析法，对吉林长白山雪域冰雪旅游者体验动机的符号感知、体验过程的符号解读，以及体验质量的符号要素进行了实证分析。结果表明，游客对长白山雪域的符号感知有8个；不同符号类型旅游者人口学特征和体验质量存在差异；整体上看，游客们对长白山雪域旅游体验质量较为满意。借鉴符号学的理论对冰雪旅游体验进行研究，既丰富了冰雪旅游的研究视角，也为冰雪旅游开发宣传提供了理论指导和操作途径。
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| 关 键 词： | 符号感知 旅游体验 符号解读 冰雪旅游 长白山 |
Semiotics Analysis on the Experiences of Ice - Snow Tourism ---Taking the Example of Snow Area Tourism at Changbai Mountain in Jilin Province |
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| Institution: | WANG Hai-jun, YUE Zhi- rong , ZHAO En- hua , XUE Fu- dong ( 1. Physical Edueation Department of Hebei Normal University of Seienee ＆ Technology, Qinhuangdao 066600, China; 2. Physical Education Department of Shenzhen Songquan Middle School, Shenzhen 518019, China) |
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| Abstract: | aking the example of snow area tourism at Changbai Mountain in Jilin province and the guidance of semiotic theory, with the methods of documentary analysis, fact investigation and statistical analysis, the paper has the symbols perceptions of tourist experience motivation and the semiotics understanding on their experience process, and has a empirical analysis on the semiotics elements of experience quality. The results show that there are 8 symbols perceptions from the tourists at the snow area in Changbai Mountain; the de- mographic eharacteristies and experience quality from the tourists of different symbols types are different; on the whole, the tourists are satisfied with the tourism experience quality at Changbai Mountain＇s snow area. the study on ice -snow tourism experience with the semiotic theory may not only enrich the research view- points of ice - snow tourism, but also provide a theoretic guidance and exercisable way for developing and publicizing the ice - snow tourism. |
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| Keywords: | symbols perception tourist experience semiotics understanding ice - snow tourism Changbai Mountain |
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