| 论连锁经营集团化 |
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| 引用本文： | 陈元双,万兰芳.论连锁经营集团化[J].广东广播电视大学学报,2002,11(4):67-70. |
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| 作者姓名： | 陈元双 万兰芳 |
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| 作者单位： | 1. 梅州市广播电视大学,广东,梅州,514021
2. 嘉应学院,广东,梅州,514015 |
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| 摘 要： | 连锁商业近几年在我国发展很快，但是我国的连锁经营由于发展时间太短，存在着起点低、基础差、规模小等不足，发展水平也不高。本文从构筑连锁经营集团化的必要性，连锁商业发展中存在的问题和机遇，实施连锁经营集团化的对策等方面论述，从而阐明我国连锁商业发展的策略选择是连锁经营集团化。
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| 关 键 词： | 连锁经营 集团化 连锁商业 规模效益 中国 规范化管理 发展策略 |
| 文章编号： | 1008-9764(2002)04-0067-04 |
| 修稿时间： | 2002年8月27日 |
On Grouping of the Chain Business |
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| Chen Yuanshuang,Wan Lanfang.On Grouping of the Chain Business[J].Journal of Guangdong Radio & Television University,2002,11(4):67-70. |
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| Authors: | Chen Yuanshuang Wan Lanfang |
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| Abstract: | Chain business has been developing quickly in our country these years.However,the chain market of our country has a short history.Its foundation is poor and its scale is rather small.And the level of its development is low.Therefore,the authors try to dissertate the necessity of grouping the chain stores,the problems & opportunities in the process of developing chain commerce and the ways of carrying out chain management market.The authors draw a conclusion that the way of developing chain commerce is to group chain stores. |
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| Keywords: | chain management grouping chain commerce scale benefit |
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