| 基于文本分析的微博博文影响力实证研究 |
| |
| 引用本文： | 张亚莉,鲁梦华,徐祎飞.基于文本分析的微博博文影响力实证研究[J].现代情报,2015,35(2):23-27,40. |
| |
| 作者姓名： | 张亚莉 鲁梦华 徐祎飞 |
| |
| 作者单位： | 西北工业大学管理学院, 陕西 西安710072 |
| |
| 基金项目： | 教育部人文社会科学基金项目“跨组织研发项目中社群媒体使用及其对项目绩效的影响”(项目编号:13YJA630136) |
| |
| 摘 要： | 微博改变了当前中国社会的话语形态和舆论格局,本文运用文本分析、相关分析和层次回归分析等方法对随机选取的80个新浪实名认证的博主的1 600条微博博文进行了实证研究,验证了博主特性、博文内容是左右博文影响力的主要因素,而博主身份在这个影响过程中也起到了一定的调节作用。根据研究结论,本文还对微博使用者和运营商提出了提高微博影响力的相关建议。
|
| 关 键 词： | 微博 博文 博主身份 文本分析 |
Empirical Research on the Influence of Micro-blog Based on Text Analysis |
| |
| Authors: | Zhang Yali;Lu Menghua;Xu Yifei |
| |
| Institution: | Management School, Northwestern Polytechnical University, Xi'an 710129, China |
| |
| Abstract: | Micro-blog has changed the pattern of discourse pattern and public opinion of China's society.With text analysis,correlation analysis and hierarchical regression method,1600 micro-blogs from 80 bloggers were randomly selected to verify that blogger's characteristics and content were the main factors to impact the blog's influence.Blogger's identity also played a role in regulating.According to the research conclusion,some suggestions were put forward to improve the influence of this new media for the micro-blog users and operators. |
| |
| Keywords: | |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|
