| 媒介融合语境中的阅读文化转型 |
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| 引用本文： | 陈伟军.媒介融合语境中的阅读文化转型[J].国际新闻界,2012(4):90-94. |
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| 作者姓名： | 陈伟军 |
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| 作者单位： | 暨南大学新闻与传播学院 |
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| 基金项目： | 作者主持的广东省普通高校人文社会科学重大攻关项目《广东省文化产业发展战略研究》(项目编号:10ZGXM86001)的部分成果 |
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| 摘 要： | 阅读本质上是一种文化行为,生命个体在信息、知识的获取中接触到许许多多"可能的世界"。不同时代人们的阅读取向迥异,阅读载体也是处于演化之中。媒介融合改写了印刷与阅读的传统关系模式,现代出版和文明正在发生深刻的转变。阅读转换为信息接收、屏幕读取、文本消费,阅读的对象则主要是文化产业提供的各种商品,更加个体化的接受模式、消费方式被推广。
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| 关 键 词： | 媒介融合 阅读文化 新媒体 |
Transformation of Reading Culture in Context of Media Convergence |
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| Institution: | CHENG Weijie (School of Journalism and Communication,Jinan University,Guangzhou,510632) |
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| Abstract: | In essence,reading is a cultural behavior.Individuals can get in touch with a great many"possible worlds" through gathering information and acquiring knowledge.People of various ages have different reading inclinations;as a result,reading carrier is also being evolving.However,media convergence has changed the traditional model of relationship between printing and reading,significant changes also are taking place in modern publishing and civilization.Reading has turned into the combination of information receiving,screen reading and test consumption.A great variety of goods offered by cultural industry are now the objects of reading.The more individual modes of acceptance and patterns of consumption are being promoted. |
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| Keywords: | Media Convergence Reading Culture New Media |
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