| 中小企业如何开展网络营销 |
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| 引用本文： | 杜海.中小企业如何开展网络营销[J].贵阳金筑大学学报,2006(3). |
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| 作者姓名： | 杜海 |
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| 作者单位： | 贵阳学院经管系 贵州贵阳550005 |
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| 摘 要： | 我国的中小企业数量庞大,竞争激烈,不但面临着融资难的问题,而且营销资源也极其匮乏。中小企业通过开展网络营销可以增强成本竞争优势,提升企业形象,对企业经营活动具有很强的现实意义。
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| 关 键 词： | 中小企业 网络营销 问题 对策 |
How to Development Network Marketing in Medium and Small Business Enterprise? |
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| DU-Hai.How to Development Network Marketing in Medium and Small Business Enterprise?[J].Journal of Jinzhu University of Guiyang,2006(3). |
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| Authors: | DU-Hai |
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| Abstract: | The quantity of the medium and small business enterprise in our country is huge and the competition is intensive.They not only face the difficult problem of margin,but also the marketing resources are also very short of.The medium and small business enterprise can strengthen the cost competitive advantage through developing network marketing,promote the business enterprise image,and have very strong realistic meaning to the business enterprise activity. |
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| Keywords: | medium and small business enterprise network marketing problem measure |
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