| 论绿色营销 |
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| 引用本文： | 常志有.论绿色营销[J].云南师范大学学报(哲学社会科学版),2000,32(3):11-13. |
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| 作者姓名： | 常志有 |
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| 作者单位： | 云南师范大学政经系,云南昆明 650092 |
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| 摘 要： | 绿色营销是现代市场营销发展的一个新领域，将成为21世纪营销的主流。本主要阐述了绿色营销的内涵及在我国的发展现状，并就实施绿色营销进行探讨。
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| 关 键 词： | 绿色产品 绿色营销 企业 绿色消费 绿色价格 绿色资源 绿色促销 营销策略绿色化 绿色意识 |
On green marketing |
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| CHANG Zhi,you.On green marketing[J].Journal of Yunnan Normal University(Philosophy and Social Sciences Edition),2000,32(3):11-13. |
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| Authors: | CHANG Zhi you |
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| Abstract: | Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing. |
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| Keywords: | green product green marketing enterprises |
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