| 乒乓球赛事传播中应用大数据分析技术的研究 |
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| 引用本文： | 周〓弈,王志明,张瑛秋.乒乓球赛事传播中应用大数据分析技术的研究[J].广州体育学院学报,2016(6):39-44. |
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| 作者姓名： | 周〓弈 王志明 张瑛秋 |
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| 作者单位： | 1. 北京体育大学,北京,100084;2. 广州体育学院 继续教育部,广东 广州,510500 |
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| 摘 要： | 运用文献资料法、录像观察法和数理统计法，并参考赛事包装典范NBA和网球大满贯比赛中将数据分析运用于赛事包装的成果，研究乒乓球赛事传播中应用大数据分析技术的未来设想。结果显示：运用数据分析服务赛事包装符合当代体育赛事发展需求，有助于提高赛事质量和观赏性，乒乓球赛事包装需顺应潮流，加强此领域的开发，应借鉴当前通用的包装模式，从赛前、赛中和赛后着手，运用数据分析进行包装，从而引出看点。目前，数据分析在乒乓球赛事包装中的运用才刚起步，因此可以有选择性地重点包装级别高的世界性比赛，进而逐步提高乒乓球比赛的包装水平。
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| 关 键 词： | 乒乓球 赛事传播 数据分析 技术 |
| 修稿时间： | 2016/9/18 0:00:00 |
Research on Application of Large Data Analysis Technique in Table Tennis Matches |
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| Abstract: | Employing the methods of literature review, video observation and statistics, this paper has taken the token examples of NBA''s and Tennis Grand Slams'' packaging through the utilization of data analysis as reference, exploring the future packaging plan for table tennis matches. The results are: using data analysis to serve for match broadcasting complies with the trend of development in contemporary sports, good for raising the quality and ornamental value of sports matches, a trend which table tennis should follow, enhancing its development in this field, and take reference from the prevalent models, using data analysis accordingly for pre-match packaging, while-match packaging and post-match packaging so that more focus points can be revealed. Since table tennis broadcasting employing data analysis for its packaging has just reached its starting stage, this paper suggests selectively choosing high level world competitions as primary packaging targets so the overall packaging level of table tennis broadcast can be improved gradually. |
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| Keywords: | Table tennis Tournament communication Data analysis Technique |
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