| 打造中职学校品牌的路径选择 |
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| 引用本文： | 陈莉玲,曾茂林.打造中职学校品牌的路径选择[J].福建教育学院学报,2010,11(6):79-81. |
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| 作者姓名： | 陈莉玲 曾茂林 |
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| 作者单位： | 广西师范学院,广西南宁530001 |
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| 摘 要： | 中职学校要想在激烈竞争中获得进一步的发展，创建和发展属于自己的品牌是根本之道。品牌是产品与消费者之间的关系，中职学校要打造一个有生命力的品牌，就必须以服务当地经济发展需要为主导，培育优化的技术应用类人才，不断提高中职学校品牌核心竞争力。
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| 关 键 词： | 中职学校 特色专业 精品课程 文化建设 |
On the Selection of Approaches in Cultivating the Brand of the Secondary Vocational Schools |
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| CHEN Li-ling,ZENG Mao-lin.On the Selection of Approaches in Cultivating the Brand of the Secondary Vocational Schools[J].Journal of Fujian Education Institute,2010,11(6):79-81. |
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| Authors: | CHEN Li-ling ZENG Mao-lin |
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| Institution: | (Guangxi Teachers Education University, Nanning 530001,China) |
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| Abstract: | Creating and developing their own brand is the fundamental way for secondary vocational schools to win further development in the fierce competition. It is necessary for secondary vocational schools to build viable brands, for brands stand for the relationship between the product and the consumer. In order to achieve this goal, secondary vocational schools must focus on serving the development of the local economy, cultivating the optimized technically application-type talents, and continuously improve its core competitive power in setting up secondary vocational school＇s brand. |
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| Keywords: | secondary vocational schools brand education programs brand course construction of culture |
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