| 我国排球联赛市场现状探析 |
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| 引用本文： | 韩振勇,王玉清.我国排球联赛市场现状探析[J].山东体育学院学报,2002,18(4):22-25. |
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| 作者姓名： | 韩振勇 王玉清 |
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| 作者单位： | 1. 河南大学体育学院,河南,开封,475001
2. 驻马店师专体育系,河南,驻马店,463000 |
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| 摘 要： | 采用献资料法，对我国排球职业联赛市场现状进行分析研究。肯定了排球联赛市场6年来所取得的成就，也指出了排球联赛市场还存在着俱乐部有名无实，联赛冠名没有引进竞争，球队吸引资金困难且数量较小，收视率和现场观众数量少，球员转会市场冷淡，媒体对联赛宣传力度不大等问题，并提出针对性建议。
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| 关 键 词： | 排球 俱乐部 中国 职业联赛 收视率 球员转会市场 |
| 文章编号： | 1006-2076(2002)04-0022-04 |
| 修稿时间： | 2002年10月22 |
A probe to the market of Chinese league volleyball matches |
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| Han Zhenyong et al..A probe to the market of Chinese league volleyball matches[J].Journal of Shandong Physical Education Institute,2002,18(4):22-25. |
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| Authors: | Han Zhenyong |
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| Abstract: | Adopting the documentary research method,this paper makes a research on the status quo of Chinese league volleyball matches market.The research makes a positive comment on the achievements in the Chinese league volleyball matches market,and it also points out the problems existed in the league volleyball matches market:the club can't function as it should do;the organism hasn't been introduced in the naming of league match;volleyball teams are difficult to win some funds and some of funds are inadequate;receiver of TV and the number of spectators is too small;the player club-shifting market hasn't been well-established;the media functioning on reporting the league match hasn't been brought into full play.Some suggestions are also put forward in the paper. |
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| Keywords: | volleyball professionality league match club |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
