| 试论历史文化资源开发中数字传媒的作用 |
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| 引用本文： | 田新玲,党大恩,潘涛.试论历史文化资源开发中数字传媒的作用[J].渭南师范学院学报,2011,26(5):76-79. |
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| 作者姓名： | 田新玲 党大恩 潘涛 |
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| 作者单位： | 渭南师范学院,陕西渭南,714000 |
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| 基金项目： | 渭南师范学院科研计划项目:大众传媒与秦东文化资源开发研究(11YKS001) |
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| 摘 要： | 数字传媒在发挥其＂新闻报道、舆论监督、宣传教育、娱乐休闲＂等传统功能的同时,还对历史文化资源开发起到特别重要的作用：推动历史文化资源互动式整合营销传播;促进历史文化资源的内容开发;打通文化创意产业链,建构高效运作机制和促进传媒自身与历史文化创意产业的融合。
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| 关 键 词： | 数字传媒 历史文化资源 开发 作用 |
Digital Media's Effect during the Development of Historical and Cultural Resources |
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| TIAN Xin-ling,DANG Da-en,PAN Tao.Digital Media's Effect during the Development of Historical and Cultural Resources[J].Journal of Weinan Teachers College,2011,26(5):76-79. |
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| Authors: | TIAN Xin-ling DANG Da-en PAN Tao |
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| Institution: | TIAN Xin-ling,DANG Da-en,PAN Tao (Weinan Teachers University,Weinan 714000,China) |
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| Abstract: | The digital media takes an important effect on the development of historical and cultural resources,which is that the digital media can promote the interaction integrated marketing communication of the historical and cultural resources,can strengthen the development of digital content to the historical and cultural resources,can promote the cultural and industrial chain,can organize the efficient operation mechanism and can promote the hybrid between the media itself and the creative industries of historica... |
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| Keywords: | digital media historical and cultural resources development effect |
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