| 体育旅游目的地竞争力提升路径研究 |
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| 引用本文： | 于锦华.体育旅游目的地竞争力提升路径研究[J].北京体育大学学报,2010(1). |
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| 作者姓名： | 于锦华 |
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| 作者单位： | 辽宁大学工商管理学院; |
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| 基金项目： | 辽宁大学“211工程”三期建设项目——管理创新与大企业竞争力项目的资助 |
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| 摘 要： | 随着旅游业成为全球经济活动中发展最快的行业之一,旅游目的地己成为现代旅游业竞争的主体。阐述了体育旅游目的地的内涵及特征,在结构解析的视角下分析了体育旅游目的地竞争力的构成,进而寻觅到体育旅游目的地竞争力的提升路径。
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| 关 键 词： | 体育旅游目的地 竞争力 结构解析 路径 |
A Study on Competitiveness Promotion Path of Sport Tour Destination |
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| YU Jin-hua.A Study on Competitiveness Promotion Path of Sport Tour Destination[J].Journal of Beijing Sport University,2010(1). |
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| Authors: | YU Jin-hua |
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| Institution: | Business Management School;Liaoning University;Shenyang 110036;Liaoning China |
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| Abstract: | With the tourism industry as one of the fastest-growing industries in the world economy,tour destinations have become the main competition of modern tourism.This paper illustrates the connotation of sports tour destination and its characteristics,and in the perspective of structural analysis it analyses composition of sports tour destination competitiveness,and then finds out the path of enhancing sports tour destinations' competitiveness. |
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| Keywords: | sports tour destination competitiveness structural analysis path |
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