| 超市竞争中的价格策略研究 |
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| 引用本文： | 刘东山.超市竞争中的价格策略研究[J].黄冈职业技术学院学报,2009,11(4):96-97. |
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| 作者姓名： | 刘东山 |
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| 作者单位： | 黄冈职业技术学院,湖北,黄冈,438002 |
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| 摘 要： | 随着中国超市行业的发展,超市间的竞争也日益激烈,为了赢得竞争优势,几乎所有超市都采用了价格竞争这一手段。在竞争的过程中,超市采取何种价格策略才能保持超市优势,是当前所有超市都面对的一个重要问题。
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| 关 键 词： | 超市崛起 竞争优势 价格策略 |
Exposing the Price Strategies Rise in Supermarket |
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| LIU Dong-shan.Exposing the Price Strategies Rise in Supermarket[J].Journal of Huanggang Polytechnic,2009,11(4):96-97. |
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| Authors: | LIU Dong-shan |
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| Institution: | LIU Dong- shan ( Huanggang Polytechnic College , Huanggang , 438002 , Hubei) |
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| Abstract: | With the development of Chinese supermarket industry, the competition among the supermarkets is more severe nowadays.In order to win the competition advantages,almost all the supermarkets use the means of price competition.During the competition,what price strategies the supermarkets use in order to maintain their advantages will be an important problem faced by all the supermarkets. |
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| Keywords: | Supermarket rise Competition advantages Price strategies |
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