| 公关语言的言语行为分析 |
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| 引用本文： | 张亚明.公关语言的言语行为分析[J].鸡西大学学报,2013(10):118-120. |
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| 作者姓名： | 张亚明 |
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| 作者单位： | 郧阳师范高等专科学校中文系,湖北十堰,442000 |
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| 摘 要： | 公关语言的说话行为、行事行为和取效行为从三个不同的方面构成了完整的公关言语行为。在言语行为分析基础上推导出公关语言的构成性规则，这些规则包括：一致准则、可控准则、规范准则、时间准则和易读准则。
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| 关 键 词： | 公关语言 言语行为 构成性规则 |
An Analysis of the Speech Act in Public Relation Language |
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| Zhang Yaming.An Analysis of the Speech Act in Public Relation Language[J].JOurnal of Jixi University:comprehensive Edition,2013(10):118-120. |
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| Authors: | Zhang Yaming |
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| Institution: | Zhang Yaming ( Yunyang teachers college Chinese department, Shiyan, Hubei 442000, China) |
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| Abstract: | The speech act of public relation language consist of loeutionary act,illocutionary act and perlocutionary act. Based on the analysis of speech act , the paper deduced the constitutional rules of public relation speech act, including the principle of consistency, controllability, normalization, time and readability. |
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| Keywords: | public relation language speech act constitutional rule |
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