| 电视广告创意浅谈 |
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| 引用本文： | 施卓晨.电视广告创意浅谈[J].浙江传媒学院学报,2003,10(1):45-46. |
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| 作者姓名： | 施卓晨 |
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| 作者单位： | 杭州职业技术学院会计系 |
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| 摘 要： | 电视是一种高度现代化、科技化和大众化的传播媒介,电视广告是目前最富表现力、最具感染力和魅力的广告类型。但 电视广告的竞争日显白热化,对电视广告的创意也提出了更高的要求。本文从广告人物如何选用,广告语如何提炼和广告内容如何增强 感染力三个方面提出了笔者的看法和建议。
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| 关 键 词： | 创意 电视广告 广告语 |
A Brief Discussion on the Creativity of TV Ads |
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| Shi Zhuochen.A Brief Discussion on the Creativity of TV Ads[J].Journal of Zhejiang Institute of Medial Communications,2003,10(1):45-46. |
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| Authors: | Shi Zhuochen |
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| Institution: | Shi Zhuochen |
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| Abstract: | Television is a highly modernized, technologized and popularized communicative medium. TV advertisements are the most expressive, influential and attractive form. However, with the intensification of competition, TV ads demand more creativity. The author puts forward his viewpoints and advice as to how to select ad characters, how to refine its language and how to increase impact of its content. |
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| Keywords: | creativity TV advertisement advertising language |
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