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国际体育产业的概况及对我国体育产业发展的启示
引用本文:李怀标.国际体育产业的概况及对我国体育产业发展的启示[J].体育科技文献通报,2006,14(7):26-27,47.
作者姓名:李怀标
作者单位:广东体育职业技术学院,广东,广州,510075
摘    要:随着健身体育、闲暇体育、大众体育的兴起,为适应消费者需求,满足人们参与体育文化享受的需要,为人们提供体育劳务产品、体育物质产品、体育信息产品及其它相关产品的体育产业在国际上得到迅速发展,形成较大的生产规模,成为一些国家扩大就业人口,获取巨额收入,在国民经济体系中占有显著地位的重要行业。体育产业是围绕消费者需求,以消费者为轴心的行业,从体育产业发达国家的经验来看,这一行业以满足消费者和其它行业的体育需求为基点,以追求投入产出经济效益为宗旨,其领域涵盖一切与体育相关的生产经营活动。同时,在发展体育产业的政策上,各国则根据本国具体的社会条件有所侧重,重点发展那些市场大、投资小、收益高的基础行业。我国体育产业尚处于初级阶段,体育市场的发展也不尽如人意,体育市场体系不健全,体育人才市场流通不畅,体育中介市场薄弱,经纪人匽乏。体育规模、经营水平、资金、技术、人才等方面水平都很低。如不加以发展,必将在未来的竞争中无立足之地。

关 键 词:世界  体育产业  经纪人  中国

Summarization of International Sport Industry and Revelation on Our Sport Industry Development
LI Huai-biao.Summarization of International Sport Industry and Revelation on Our Sport Industry Development[J].Bulletin of Sport Science & Technology,2006,14(7):26-27,47.
Authors:LI Huai-biao
Abstract:With the rising of physical exercise, leisure sport and mass sports, the sport industry for providing sport labor product, sport material product and sport information product get rapidly development, formed the large-scale production and hold predominant position in national economy system Sport industry is the industry center around the demand of consumers From the experience of developed countries, this industry should meet the sport demand of other industries and pursuits the economical benefit of invest and produce At the same time, the policy of sport industry development was different for each country, the basic industry with good market, small investment and high income was paid close attention to The China sport industry is in its infant stage and market system is imperfect The running level, finance, technology and talent of sport industry is in the low level, we still need to speed up the development of sport industry
Keywords:world  sport industry  broker  China
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