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| 职业足球球迷忠诚度的建模测量实证研究——以2010赛季中超北京、上海、南京三个赛区为例 | |
| 引用本文： | 毛志晨,符家庆,孙建波.职业足球球迷忠诚度的建模测量实证研究——以2010赛季中超北京、上海、南京三个赛区为例[J].体育成人教育学刊,2011,27(6):59-60. |
| 作者姓名： | 毛志晨 符家庆 孙建波 |
| 作者单位： | 1. 扬州大学体育学院,江苏扬州,225009 2. 扬州工业职业技术学院体育部,江苏扬州,225127 3. 江苏省职业技术教育科学研究中心,江苏常州,213001 |
| 摘 要： | 对2010赛季中超北京、上海、南京三个赛区的球迷忠诚度进行了调查。运用品牌忠诚理论、数学中的复平面概念的方法对球迷忠诚度进行分类和测量,较准确地反映了职业足球球迷忠诚度的现状,并试析其下一步的政策导向。 |
| 关 键 词： | 职业足球 球迷忠诚度 建模测量 |
Model measurement of loyalty of professional football fans |
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| MAO Zhi-chen,FU Jia-qin,SUN Jian-bo.Model measurement of loyalty of professional football fans[J].Journal of Sports Adult Education,2011,27(6):59-60. | |
| Authors: | MAO Zhi-chen FU Jia-qin SUN Jian-bo |
| Institution: | MAO Zhi-chen1,FU Jia-qin2,SUN Jian-bo3(1.Sport Dept.,Yangzhou Univ.,Yangzhou 225009,China,2.Sport Dept.,Yangzhou Industry Vocational School,Yangzhou 225127,3.Scientific Research Center of Vocational Education in Jiangsu province,Changzhou 213001,China) |
| Abstract: | The paper made investigation of the loyalty of the football fans in Beijing,Shanghai and Nanjing during the CSL 2010 season.With the research methods of brand loyalty theory and the complex plane concept,the loyalty of the football fans is categorized and measured,which can reflect the exact loyalty of the fans.The paper also discusses the policy trend. |
| Keywords: | professional football loyalty of the football fans measurement with model |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |