| 基于整合型科技接受模型的农户采纳农业新技术行为研究——采纳意愿的中介效应 |
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| 引用本文： | 郑继兴,申晶,王维,李爱萍.基于整合型科技接受模型的农户采纳农业新技术行为研究——采纳意愿的中介效应[J].科技管理研究,2021,41(18):175-181. |
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| 作者姓名： | 郑继兴 申晶 王维 李爱萍 |
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| 作者单位： | 齐齐哈尔大学经济与管理学院,黑龙江齐齐哈尔 161006 |
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| 基金项目： | 黑龙江省教育厅基本业务专项项目“齐齐哈尔市农业技术采纳影响因素研究”（135209526）；黑龙江省哲学社会科学研究规划项目扶持共建项目“黑龙江省BOP群体农业技术扩散路径研究”（20JYE263）；黑龙江省教育厅基本业务专项科研创新团队项目“企业创新成长的影响机制与营商环境优化研究”（135309102） |
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| 摘 要： | 针对以农业生产为主体的农户,基于整合型科技接受理论模型实证分析其采纳农业新技术的影响因素.结果 显示:绩效期望、努力期望、社会影响等均会影响农户对农业新技术的采纳意愿,且通过采纳意愿中介效应影响农户的采纳行为,而良好的便利条件、强烈的采纳意愿会促进农户的采纳行为.最后,从农户个人、乡镇村等各级组织、合作社以及政府等方面提出促进社会影响的正向作用、注重经济收益兼顾环境效益、增强农业新技术的易用性、优化获取农业新技术的便利条件等对策建议,以有效提升农户采纳农业新技术的积极性,提高农户经济收益.
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| 关 键 词： | 农业新技术 整合型科技接受模型 采纳意愿 采纳行为 |
| 收稿时间： | 2021/1/3 0:00:00 |
| 修稿时间： | 2021/9/18 0:00:00 |
Research on the Act of Adopting New Agricultural Technology of Farmers Based on UTAUT Model: Mediating Effect of Adoption Intention |
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| Zheng Jixing,Shen Jing,Wang Wei,Li Aiping.Research on the Act of Adopting New Agricultural Technology of Farmers Based on UTAUT Model: Mediating Effect of Adoption Intention[J].Science and Technology Management Research,2021,41(18):175-181. |
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| Authors: | Zheng Jixing Shen Jing Wang Wei Li Aiping |
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| Abstract: | Farmers are the main body of China''s agricultural production, based on the unified theory of acceptance and use of technology, an empirical analysis of the influencing factors of their adoption of new agricultural technologies is carried out. The results showed that: performance expectation, effort expectation and social influence all affect farmers'' willingness to adopt agricultural new technology, and the intermediary effect of willingness of adoption affects farmers'' adoption behavior; good convenience and strong willingness of adoption will promote farmers'' adoption behavior. Finally, from the perspectives of individual farmers, township and village organizations, cooperatives, and governments, it is proposed to promote the positive role of social impact, focus on economic benefits and take environmental benefits into account, enhance the ease of use of new agricultural technologies, and optimize the acquisition of new agricultural technologies. Convenient conditions and other countermeasures are proposed to effectively increase the enthusiasm of farmers to adopt new agricultural technologies and increase the economic benefits of farmers. |
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| Keywords: | new agricultural technology unified theory of acceptance and use of technology adoption intention adoption behavior |
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